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Moment in the Sun: Gan Iwaiwa on Capturing a Furano Summer

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Sapporo photographer, Gan Iwaiwa, will wait a full year for the perfect shot. On a family summer in Furano, several of his favourite frames came from the balcony of Fenix Furano.

Gan Iwaiwa has been photographing Hokkaido for the better part of eight years, long enough for his Instagram to look like a photobook of the island. What began as a personal log of hikes, bike rides and his children growing up is now a landscape archive followed by 279,000 people.

His exacting method comes down to a single condition: the weather. He will leave a location he has scouted for months rather than shoot it in the wrong light. He says that he would rather wait another year than take home the picture he didn’t come for.

The most recent trip kept him close to home. He took the family to Furano and checked in at Fenix Furano, a luxury condotel across from the Kitanomine gondola, timing the stay to the opening of the Kamifurano Lavender Festival.

We speak to Gan about his photography style and his thoughts on this Furano trip.

Don’t miss it: Furano in Bloom: 2026 Flower Viewing Guide

Your Instagram account started as something much smaller. Tell us, how did it all begin?

The patchwork flower fields of Shikisai-no-Oka, where seasonal blooms are arranged in broad diagonal bands across the slope. Photo by Gan Iwaiwa

It was a personal record at first: hiking, cycling, the children growing up. That was around eight years ago. Friends kept telling me the photos were good, which was enough to keep me going, and over time it turned into landscapes I wanted people to see.

How do you find new places to shoot?

Almost all of them come from Instagram. I’ll see somewhere on the feed, work out where it is, then go and find it for myself.

Is there anything you always keep in mind on a shoot?

The weather, without question. If the conditions aren’t right, I won't go, even to a spot I’ve been planning for. I’d rather wait until the following year than come away with something less than I wanted.

Lavender

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As a local, what do visitors tend to walk past?

Living here, you notice the brief moments that come and go with each season. I try not to miss them. That is more or less the whole point of the account.

Which moment from this trip to Furano has stayed with you?

Arriving just as the Kamifurano Lavender Festival opened. The lavender, lit after dark at Hinode Park, is the one I keep coming back to. I’d happily return next year just for that.

Where should visitors eat and spend an afternoon?

Furano Burger
A stacked burger from Furano Burger, served on a wooden tray with potato wedges, a grilled sausage, and a dollop of ketchup. Photo by Samurai Trip Concierge

My favourite way to spend time in Furano is having the Furano Burger at Torinuma Park, nothing more elaborate than that. I’m also very fond of the roast beef rice bowl at Kumagera.

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Tell us, what did the children do during your trip?

They rode the boats at Torinuma Park and hunted for stag beetles. Those two things kept them going all day.

Is there anything that stood out during your stay at Fenix Furano?

FF 11 3 BR Premier Suite Triple Key
The open-plan living area of the three-bedroom Premier Suite, with a curved sofa, marble side tables and an adjoining kitchen.

My first thought is that it’s well put-together hotel. After that it was the private balcony, where I took far more photos than I needed to, looking out over Furano. The location makes moving around the area simple, which counts a lot when you are working to the light. One small thing I loved: the staff sorted out my shooting schedule at check-in without any fuss.

How long should a family stay?

Two or three nights are about right. That gives you both Furano and Biei without having to rush either.

FF 3 BDR Penthouse Suite 701 1

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Thiza Uytengsu

Thiza Uytengsu

Content Executive

Born and raised in Cebu City, Philippines, with a love for travel and an eye for beauty in all its forms — interiors, architecture, and fashion united by a well-played palette. Thiza gravitates toward unique experiences and the unforgettable stories they bring.

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